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isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Bagozzi, Richard P."
~person:"Blanchard, Simon J."
~person:"Eisend, Martin"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
7
Konsumentenverhalten
7
Brand
3
Brand image
3
Brand management
3
Markenartikel
3
Markenführung
3
Markenimage
3
Beziehungsmarketing
2
Brand love
2
Brand loyalty
2
Emotion
2
Relationship marketing
2
Brand attachment
1
Brand personality
1
Brand personality dimensions
1
Brand relationship strength
1
Brand trust
1
C-OAR-SE method
1
Choice restriction
1
Commitment
1
Confidence
1
Conspicuous consumption
1
Construct validity
1
Consumer choice
1
Consumer motivation
1
Content validity
1
Cosmetics
1
Customer satisfaction
1
Fernsehwerbung
1
Gender studies
1
Geschlechterforschung
1
Interdependent preferences
1
Kaufmotiv
1
Kosmetik
1
Kundenzufriedenheit
1
Love
1
Market research
1
Marketing management
1
Marketingmanagement
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7
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Bagozzi, Richard P.
Blanchard, Simon J.
Eisend, Martin
Kim, Jungkeun
4
Barone, Michael J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Klink, Richard R.
2
Kouril, Michal
2
Laurent, Gilles
2
Lim, Jeen-su
2
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Marketing letters : a journal of research in marketing
Journal of the Academy of Marketing Science
7
Psychology & marketing
7
Journal of international marketing
5
Journal of advertising
4
Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of retailing
3
Marketing : ZFP ; journal of research and management
3
Betriebswirtschaftliche Diskussionsbeiträge
2
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
2
European Advertising Academy
2
Handbook of brand relationships
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of service research
2
Marketing : journal of research and management
2
Routledge companions in business, management and accounting
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in advertising research
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Cogent business & management
1
Digital marketing : global strategies from the world's leading experts
1
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of marketing research
1
Journal of marketing theory and practice : JMTP
1
Journal of nonprofit & public sector marketing
1
Journal of public policy & marketing
1
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1
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
2
Turning unplanned overpayment into a status signal : how mentioning the price paid repairs satisfaction
Garvey, Aaron M.
;
Blanchard, Simon J.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10011653731
Saved in:
3
Consumer substitution decisions : an integrative framework
Hamilton, Rebecca W.
;
Thompson, Debora V.
;
Arens, Zachary G.
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 305-317
Persistent link: https://www.econbiz.de/10010401324
Saved in:
4
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
5
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
6
Identifying consumer heterogeneity in unobserved categories
Blanchard, Simon J.
;
DeSarbo, Wayne
;
Atalay, A. Selin
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 177-194
Persistent link: https://www.econbiz.de/10009530058
Saved in:
7
The influence of TV viewing on consumers' body images and related consumption behavior
Eisend, Martin
;
Möller, Jana
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
1/2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10003471291
Saved in:
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