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isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
subject:"Klein- und Mittelbetrieb"
~isPartOf:"Journal of research in marketing and entrepreneurship"
~isPartOf:"Reihe: Kleine und mittlere Unternehmen"
~subject:"Marketing"
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Klein- und Mittelbetrieb
Marketing
KMU
52
SME
52
Deutschland
21
Germany
21
Entrepreneurship
16
Entrepreneurship approach
16
Marketing management
13
Marketingmanagement
13
Unternehmenserfolg
12
Firm performance
11
Entrepreneurial marketing
10
Business start-up
8
Unternehmensgründung
8
International market entry
5
Internationaler Markteintritt
5
Brand management
4
Erfolgsfaktor
4
Management
4
Markenführung
4
Success factor
4
B-to-B-Marketing
3
Business-to-business marketing
3
Coronavirus
3
Emerging economies
3
Entrepreneurial orientation
3
Internet marketing
3
Market orientation
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Online-Marketing
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Schwellenländer
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Soziales Netzwerk
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Theorie
3
Theory
3
Arbeitsrecht
2
Auslandsinvestition
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Betriebliche Wertschöpfung
2
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2
Beziehungsmarketing
2
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Meyer, Jörn-Axel
12
Tirpitz, Alexander
4
Buchhop, Evamaria
2
Schleus, René
2
Acheampong, George
1
Adom, Kwame
1
Amschlinger, Mario Caius
1
Bradtke-Hellthaler, Marcus
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Brinkkötter, Christian J.
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Dalecki, Linden
1
Di Candido, Valentino
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Dibb, Sally
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Farhangmehr, Minoo
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Fillis, Ian
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Gerlich, Rosi
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Gonera, Antje
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Gupta, Suruchika
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Hersleth, Stine Alm
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Kennedy, Elena Dowin
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Kittel-Wegner, Ellen
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Koenig, Jens
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Koepe, Christian
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Kubberød, Elin
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Langhof, Lars André
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Laß, Dietmar
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Lehman, Kim
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Lorenzen, Kevin
1
McCartan, Aodheen
1
Müller, Claus J.
1
Pinho, José Carlos
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Rathje, Michael
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Saiyed, Abrar Ali Mohammadusman
1
Schmengler, Kati
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Schüler, Thorsten
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of research in marketing and entrepreneurship
Reihe: Kleine und mittlere Unternehmen
SpringerLink / Bücher
169
Europäische Hochschulschriften / 5
70
Springer eBook Collection
37
Gabler Edition Wissenschaft
34
Schriften zur Mittelstandsforschung
32
Edward Elgar E-Book Archive
29
Berichte aus der Betriebswirtschaft
26
IFM-Materialien
24
Research
19
Management und Controlling im Mittelstand
16
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
14
Springer eBook Collection / Business and Economics
14
Gabler Research
13
Gabler-Edition Wissenschaft / Schriften zur Mittelstandsforschung
13
Wirtschaftswissenschaft
13
Gabler-Edition Wissenschaft
12
Schriftenreihe Strategisches Management
12
essentials
12
Jahrbuch der KMU-Forschung und -Praxis ... in der Edition "Kleine und mittlere Unternehmen"
11
Journal of research in marketing and entrepreneurship : JRME
10
Entrepreneurship marketing : principles and practice of SME marketing
9
Göttinger handwerkswirtschaftliche Studien
9
Impulse für digitale Lösungen : Empfehlungen für kleine und mittlere Unternehmen
9
Journal of business research : JBR
9
OECD Studies on SMEs and Entrepreneurship
9
Routledge studies in small business
9
Bamberger betriebswirtschaftliche Beiträge : BBB
8
Neue betriebswirtschaftliche Forschung : Nbf
8
Springer eBook Collection / Business and Management
8
Unternehmensführung & Controlling
8
Veröffentlichungen des Instituts für Mittelstandsforschung : grüne Reihe
8
Wissenschaftliche Beiträge aus dem Tectum Verlag / Reihe Wirtschaftswissenschaften
8
Beiträge zur Mittelstandsforschung : Schriftenreihe des Instituts für Mittelstandsforschung der Universität Mannheim
7
BestMasters
7
OECD studies on SMEs and entrepreneurship
7
RKW-Edition
7
S. hrg
7
Schriften zur Unternehmensplanung
7
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ECONIS (ZBW)
33
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1
Marketing first? : the role of marketing capability in SME growth
Joensuu-Salo, Sanna
;
Viljamaa, Anmari
;
Kangas, Emilia
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 185-202
Persistent link: https://www.econbiz.de/10014295532
Saved in:
2
Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman
;
Shaikh, Ateeque
; …
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
Saved in:
3
Sourcing and cocreating course-client entrepreneurial marketing (EM) projects
Dalecki, Linden
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 368-387
Persistent link: https://www.econbiz.de/10014506569
Saved in:
4
Assessing the notion of art as a product : entrepreneurial marketing insights from the visual arts
Fillis, Ian
;
Lehman, Kim
;
Wickham, Mark
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 410-430
Persistent link: https://www.econbiz.de/10014506455
Saved in:
5
Marketing and performance in small firms : the role of networking
McCartan, Aodheen
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
1
,
pp. 150-182
Persistent link: https://www.econbiz.de/10014295099
Saved in:
6
Understanding relationship marketing strategy in Ghana's informal economy : a case of micro, small and medium enterprises
Adom, Kwame
;
Tettey, Louis Numelio
;
Acheampong, George
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014295536
Saved in:
7
Ties that bind : leveraging horizontal and vertical ties within an entrepreneurial community in cross-promotional social media marketing
Kennedy, Elena Dowin
;
Horky, Alisha Blakeney
;
Kaufmann, …
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 310-327
Persistent link: https://www.econbiz.de/10014295547
Saved in:
8
The farm-based entrepreneur’s marketing mix : a case study from the local food sector
Hersleth, Stine Alm
;
Kubberød, Elin
;
Gonera, Antje
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
1
,
pp. 176-194
Persistent link: https://www.econbiz.de/10013369610
Saved in:
9
Marketing decisions and implementation process for entrepreneurial and managerial practices : a critical incident technique approach
Sá, Elisabete
;
Farhangmehr, Minoo
;
Pinho, José Carlos
; …
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
2
,
pp. 221-241
Persistent link: https://www.econbiz.de/10013369615
Saved in:
10
Berliner Forschungsbeiträge zu kleinen und mittleren Unternehmen : ausgewählte Beiträge
Meyer, Jörn-Axel
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009756355
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