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isPartOf:"Schriftenreihe Schwerpunkt Marketing"
~isPartOf:"2012 Annual Meeting, August 12-14, 2012, Seattle, Washington"
~subject:"Advertising effects"
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Schriftenreihe Schwerpunkt Marketing
2012 Annual Meeting, August 12-14, 2012, Seattle, Washington
SpringerLink / Bücher
7
Reutlinger Diskussionsbeiträge zu Marketing und Management
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International journal of internet marketing and advertising : IJIMA
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Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie
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2015
Persistent link: https://www.econbiz.de/10011391062
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Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian
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2013
Persistent link: https://www.econbiz.de/10009735582
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