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isPartOf:"Schriftenreihe Schwerpunkt Marketing"
~isPartOf:"2012 Annual Meeting, August 12-14, 2012, Seattle, Washington"
~subject:"Markenführung"
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Markenführung
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Consumer/Household Economics
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Blümelhuber, Christian
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Brudler, Benjamin
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Göbel, Fabian
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Schriftenreihe Schwerpunkt Marketing
2012 Annual Meeting, August 12-14, 2012, Seattle, Washington
SpringerLink / Bücher
19
Journal of business research : JBR
14
The journal of product & brand management
10
Springer eBook Collection
8
Markenbrand
6
Springer eBook Collection / Business and Economics
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Business history
5
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
5
International journal of islamic marketing and branding
5
Journal of promotion management : innovations in planning and applied research
5
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
5
Palgrave Studies of Marketing in Emerging Economies
5
The brand challenge : adapting branding to sectorial imperatives
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of strategic marketing
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Routledge studies in marketing
4
The journal of brand management : an international journal
4
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
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Asia-Pacific journal of business administration
3
Business horizons
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EBSCOhost eBook Collection
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EconStor Open Access Articles
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European journal of marketing : EJM
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Global journal of business research : GJBR
3
Journal of Islamic marketing : JIMA
3
Journal of fashion marketing and management
3
Journal of internet commerce
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Marketing intelligence & planning
3
Marketing theory
3
Premier reference source
3
Routledge advances in management and business studies
3
Sport management review
3
The journal of business & industrial marketing
3
The marketing review
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ECONIS (ZBW)
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Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian
-
2013
Persistent link: https://www.econbiz.de/10009735582
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2
Marketing in Online-Communities : virtuelle Welten und soziale Netzwerke
Brudler, Benjamin
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2010
Persistent link: https://www.econbiz.de/10009130023
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3
Rechte als zentrale Wirtschaftsgüter der e-conomy : theoretische Grundlagen - konzeptionelle Ansätze - Beispiele
Blümelhuber, Christian
-
2000
Persistent link: https://www.econbiz.de/10001477861
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