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isPartOf:"Schriftenreihe Schwerpunkt Marketing"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~person:"Firat, A. Fuat"
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Schriftenreihe Schwerpunkt Marketing
Journal of macromarketing : examining the interactions among markets, marketing, and society
Does marketing need reform? : fresh perspectives on the future
1
Journal of macromarketing
1
Journal of marketing management : MM
1
Marketing communication : new approaches, technologies, and styles
1
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ECONIS (ZBW)
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Marketing : culture institutionalized
Firat, A. Fuat
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
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2
Developing markets? : understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research (TCR)
Figueiredo, Bernardo
;
Chelekis, Jessica
; …
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 257-271
Persistent link: https://www.econbiz.de/10011286467
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