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isPartOf:"Tata's business and growth strategy"
type_genre:"Fallstudie"
~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"MNCs in India : issues and challenges"
~subject:"Marketingmanagement"
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Tata's business and growth strategy
Cases on branding strategies and product development : successes and pitfalls
MNCs in India : issues and challenges
Case studies on MNCs in India
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Strategic marketing cases in emerging markets
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Business analytics and cyber security management in organizations
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Innovations in services marketing and management : strategies for emerging economies
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Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
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Realizing potential
Kanavi, Shivanand
- In:
MNCs in India : issues and challenges
,
(pp. 102-115)
.
2006
Persistent link: https://www.econbiz.de/10003733192
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Coca-Cola India in 2004 marketing strategy
In:
MNCs in India : issues and challenges
,
(pp. 116-143)
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2006
Persistent link: https://www.econbiz.de/10003733194
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