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isPartOf:"Tata's business and growth strategy"
type_genre:"Fallstudie"
~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~subject:"Fundraising"
~subject:"Konsumgütermarketing"
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Tata's business and growth strategy
Cases on branding strategies and product development : successes and pitfalls
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A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
2
India's Tata Group : empowering marginalized communities
In:
Tata's business and growth strategy
,
(pp. 201-208)
.
2009
Persistent link: https://www.econbiz.de/10003813931
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