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isPartOf:"Tata's business and growth strategy"
~isPartOf:"Journal of international marketing"
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Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
2
Tata : the most admired brand
Rajakumari John, Doris
;
Vasudha, A.
- In:
Tata's business and growth strategy
,
(pp. 97-132)
.
2009
Persistent link: https://www.econbiz.de/10003813924
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