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isPartOf:"The journal of brand management : an international journal"
~accessRights:"restricted"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
1,727
Konsumentenverhalten
1,726
Beziehungsmarketing
437
Relationship marketing
437
Brand management
390
Markenführung
390
Einzelhandel
370
Retail trade
370
Brand image
331
Markenimage
331
Customer satisfaction
280
Kundenzufriedenheit
280
Online retailing
275
Online-Handel
275
Brand
234
Markenartikel
229
Dienstleistungsqualität
196
Service quality
196
Social Web
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Social web
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Internet marketing
155
Online-Marketing
155
E-commerce
137
Electronic Commerce
136
Emotion
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Viral marketing
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Virales Marketing
103
Luxury goods
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Luxusgüter
99
Confidence
93
Vertrauen
93
Advertising effects
77
Innovation adoption
68
Innovationsakzeptanz
67
Fashion
65
Mode
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Personality psychology
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Persönlichkeitspsychologie
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Food retailing
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Septianto, Felix
6
Thaichon, Park
4
Qi, Zhou
3
Baxter, Stacey M.
2
Hamelin, Nicolas
2
Jublee, Daniel Inbaraj
2
Kulczynski, Alicia
2
Lei, Yueqiu
2
Li, Bin
2
Li, Huajun
2
Northey, Gavin
2
Quach, Sara
2
Stephen, Gladys
2
Abraham, Christopher
1
Adaji, Ifeoma
1
Aghakhani, Hamed
1
Ajitha, Soundararaj
1
Alexander, Nicholas
1
Alryalat, Mohammad Abdallah Ali
1
Andonopoulos, Vicki
1
Arasu Balasubramaniam, Senthil
1
Argyris, Young Anna
1
Avramova, Yana R.
1
Baek, Tae Hyun
1
Baier, Daniel
1
Bambauer-Sachse, Silke
1
Barta, Sergio
1
Baumann, Chris
1
Becheur, Imene
1
Belanche, Daniel
1
Blom, Angelica
1
Boujena, Othman
1
Brengman, Malaika
1
Burkhalter, Janée N.
1
Calvert, Gemma
1
Can, Ali Selcuk
1
Carlson, Jeffrey R.
1
Casado-Aranda, Luis-Alberto
1
Catwright, Joanna
1
Chen, Bo
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The journal of brand management : an international journal
Journal of retailing and consumer services
International journal of advertising : the review of marketing communications
122
Journal of business research : JBR
109
Journal of marketing communications
99
International journal of advertising : the quarterly review of marketing communications
69
Journal of promotion management : innovations in planning and applied research
63
International journal of internet marketing and advertising : IJIMA
38
Journal of promotion management : JPM
33
Psychology & marketing
28
The journal of product & brand management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of advertising research
25
Marketing letters : a journal of research in marketing
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
International journal of hospitality management
22
Journal of current issues and research in advertising
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Health marketing quarterly
20
Asia Pacific journal of marketing and logistics
19
European journal of marketing
18
Marketing intelligence & planning
18
Journal of consumer marketing
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
European journal of marketing : EJM
14
Journal of marketing
14
Journal of marketing research : JMR
14
International journal of consumer studies
13
Journal of international consumer marketing
13
Journal of marketing research
13
SpringerLink / Bücher
13
International journal of sports marketing & sponsorship
12
Journal of global marketing
12
Young consumers : insight and ideas for responsible marketers
12
The journal of consumer marketing
11
Global business review
10
Journal of internet commerce
10
Journal of the Academy of Marketing Science
10
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
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ECONIS (ZBW)
77
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1
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
4
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
5
Up or down? : the effect of vertical display on consumers' attitude toward recycled product advertisements
Lin, Yanfeng
;
Ye, Shenghong
;
Liu, Guangrui
;
Lin, Zhiheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462315
Saved in:
6
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
7
Relax your fear : the role of autonomous sensory meridian response (ASMR) in green advertising
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371794
Saved in:
8
The impact of animal metaphors on consumer response to courtesy advertising
Huang, Wen Hsien
;
Hsieh, Shao-Yu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372540
Saved in:
9
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
10
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
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