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isPartOf:"The journal of brand management : an international journal"
~accessRights:"restricted"
~person:"Dens, Nathalie"
~person:"Sung, Yongjun"
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Consumer behaviour
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Advertising effects
1
Associative Network theory
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Attitude towards charitable organizations
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Attitude towards helping others
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Brand
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Brand attitude
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Brand management
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Brand placement
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Corporate Social Responsibility
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Dens, Nathalie
Sung, Yongjun
Kulczynski, Alicia
4
Abratt, Russell
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Baxter, Stacey M.
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Gil Saura, Irene
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Jassawalla, Avan R.
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Abdelwahab, Dalia
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Adegbite, Emmanuel
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Ahmadi, Hormoz
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Ajitha, Soundararaj
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The journal of brand management : an international journal
International journal of advertising : the quarterly review of marketing communications
7
International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
4
Marketing letters : a journal of research in marketing
2
Electronic commerce research
1
International journal of consumer studies
1
International journal of innovation management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of Islamic marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing communications
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When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes
Roosens, Bram
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10012060059
Saved in:
2
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
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