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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"European journal of marketing : EJM"
~person:"Buil, Isabel"
~person:"Kulczynski, Alicia"
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Consumer behaviour
8
Konsumentenverhalten
8
Brand image
6
Brand management
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Markenführung
6
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6
Advertising effects
3
Werbewirkung
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Buil, Isabel
Kulczynski, Alicia
Grappi, Silvia
6
Phau, Ian
6
Dwivedi, Yogesh Kumar
5
Grohmann, Bianca
5
Ilicic, Jasmina
5
Johnson, Lester W.
5
Kaushik, Geetanjali
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Moutinho, Luiz
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Rana, Nripendra P.
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Romani, Simona
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Simintiras, Antonis C.
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Baxter, Stacey M.
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Guèvremont, Amélie
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Mitchell, Vincent-Wayne
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Pelsmacker, Patrick de
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Roper, Stuart
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Sharma, Piyush
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Wiedmann, Klaus-Peter
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Abratt, Russell
3
Baghi, Ilaria
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Bruhn, Manfred
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Canniford, Robin
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De Chernatony, Leslie
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Dens, Nathalie
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Drennan, Judy
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Dwivedi, Abhishek
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Gabrielli, Veronica
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Krishen, Anjala S.
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The journal of brand management : an international journal
European journal of marketing : EJM
The journal of product & brand management
3
Journal of advertising research
2
Journal of business research : JBR
2
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
Journal of business ethics : JBE
1
Journal of euromarketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
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Marketing letters : a journal of research in marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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1
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
3
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
4
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
5
When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
Saved in:
6
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
7
Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
Saved in:
8
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
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