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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"European journal of marketing : EJM"
~person:"Dens, Nathalie"
~person:"Kulczynski, Alicia"
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Consumer behaviour
8
Konsumentenverhalten
8
Brand management
6
Markenführung
6
Advertising effects
4
Brand image
4
Markenimage
4
Werbewirkung
4
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2
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2
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Authenticity
1
Beziehungsmarketing
1
Bibliometrics
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Brand attitude
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Brand color
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Brand community participation
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Brand personality
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Cause-related marketing
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Co-branding
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Dens, Nathalie
Kulczynski, Alicia
Grappi, Silvia
6
Phau, Ian
6
Dwivedi, Yogesh Kumar
5
Grohmann, Bianca
5
Ilicic, Jasmina
5
Johnson, Lester W.
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Romani, Simona
5
Simintiras, Antonis C.
5
Baxter, Stacey M.
4
Guèvremont, Amélie
4
Mitchell, Vincent-Wayne
4
Pelsmacker, Patrick de
4
Roper, Stuart
4
Sharma, Piyush
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Baghi, Ilaria
3
Bruhn, Manfred
3
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
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Dwivedi, Abhishek
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Fetscherin, Marc
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Gabrielli, Veronica
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Gil Saura, Irene
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Grace, Debra
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Gunasti, Kunter
3
Hennigs, Nadine
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Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Krishen, Anjala S.
3
Liu, Fang
3
Lowe, Ben
3
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The journal of brand management : an international journal
European journal of marketing : EJM
International journal of advertising : the quarterly review of marketing communications
7
Journal of electronic commerce research : JECR
4
Journal of business research : JBR
3
International journal of consumer studies
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing letters : a journal of research in marketing
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of innovation management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of Islamic marketing
1
Journal of advertising research
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service management
1
Journal of strategic marketing
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes
Roosens, Bram
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10012060059
Saved in:
3
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
4
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
5
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
6
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
7
Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
Saved in:
8
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
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