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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"European journal of marketing : EJM"
~subject:"Brand management"
~subject:"Luxury goods"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Luxury goods
Consumer behaviour
695
Konsumentenverhalten
694
Markenführung
343
Brand image
285
Markenimage
285
Brand
230
Markenartikel
228
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127
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127
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Grohmann, Bianca
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Johnson, Lester W.
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Baxter, Stacey M.
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Grappi, Silvia
4
Guèvremont, Amélie
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Ilicic, Jasmina
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Phau, Ian
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Roper, Stuart
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Gunasti, Kunter
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Hennigs, Nadine
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Jassawalla, Avan R.
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Kapferer, Jean-Noël
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Mirzaei, Abas
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Romani, Simona
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Ross, William T.
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Sashittal, Hemant Chaitanya
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Schroeder, Jonathan E.
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Valette-Florence, Pierre
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De Chernatony, Leslie
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Driesener, Carl
2
Dwivedi, Abhishek
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Felix, Reto
2
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
European journal of marketing : EJM
Journal of business research : JBR
467
Journal of retailing and consumer services
303
The journal of product & brand management
301
Psychology & marketing
106
International journal of hospitality management
94
Asia Pacific journal of marketing and logistics
91
Journal of marketing communications
77
Journal of international consumer marketing
71
Marketing intelligence & planning
68
Journal of fashion marketing and management
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of advertising : the review of marketing communications
61
International marketing review
59
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
Journal of promotion management : innovations in planning and applied research
56
International journal of consumer studies
53
Marketing letters : a journal of research in marketing
52
International journal of internet marketing and advertising : IJIMA
51
The journal of consumer marketing
51
Journal of marketing management : MM
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Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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Journal of promotion management : JPM
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Journal of global marketing
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Journal of strategic marketing
47
Journal of marketing
46
Cogent business & management
45
International journal of retail & distribution management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
41
The IUP journal of brand management : IJBRM
40
Journal of Islamic marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of travel and tourism marketing
38
European journal of marketing
36
International journal of contemporary hospitality management
36
Journal of retailing
36
Qualitative market research : an international journal
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Journal of international marketing
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ECONIS (ZBW)
359
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
5
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
6
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
7
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
8
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
9
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
10
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
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