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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of hospitality management"
~subject:"Internet marketing"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Consumer behaviour
1,256
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1,256
Brand management
393
Markenführung
393
Brand image
307
Markenimage
307
Gastronomie
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Beziehungsmarketing
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Relationship marketing
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Law, Chun Hung Roberts
6
Evans, Nathaniel J.
3
Li, Hengyun
3
Liang, Sai
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Zhang, Zili
3
Back, Robin M.
2
Beckert, Johannes
2
Bufquin, Diego
2
Choi, Yung Kyun
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2
Jang, Soocheong
2
Jeong, Miyoung
2
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2
Kang, Moon Young
2
Kim, Seunghyun
2
Ko, Eunju
2
Liu, Jianwei
2
Naderer, Brigitte
2
Nutta, Marco W. W.
2
Park, Jeong-Yeol
2
Segijn, Claire M.
2
Shin, Wonsun
2
Tang, Chun-Hung
2
Wang, Ye
2
Yen, Chih-Lun Alan
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Zhang, Ziqiong
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1
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The journal of brand management : an international journal
International journal of advertising : the review of marketing communications
International journal of hospitality management
Journal of business research : JBR
184
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of promotion management : JPM
29
Journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
23
Psychology & marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
143
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1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
3
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
4
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
5
Consumers' affective needs matter : open innovation through mining luxury hotels' online reviews
Wu, Jie
;
Yang, Tong
;
Zhou, Zhiwei
;
Zhao, Narisa
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014439946
Saved in:
6
What makes customers "click"? : an analysis of hotel list content using deep learning
Xu, Xiaowei
;
Luo, Yi
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440020
Saved in:
7
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
8
Skippable or non-skippable? : pre-roll or mid-roll? : visual attention and effectiveness of in-stream ads
Frade, João Lucas Hana
;
Oliveira, Jorge Henrique …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1242-1266
Persistent link: https://www.econbiz.de/10014450194
Saved in:
9
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
10
How positive do testimonials on a restaurant website need to be? : impact of positivity of testimonial reviews on customers' decision-making
Shin, Seunghun
;
Shin, Hyejo Hailey
;
Gim, Jaehee
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482320
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