//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"The journal of brand management : an international journal"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of consumer marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
1,249
Konsumentenverhalten
1,249
Brand management
347
Markenführung
347
Brand image
302
Markenimage
302
Brand
242
Markenartikel
239
Beziehungsmarketing
178
Relationship marketing
178
Einzelhandel
174
Retail trade
174
Online retailing
111
Online-Handel
111
USA
89
United States
89
Internet marketing
87
Online-Marketing
87
Preismanagement
83
Pricing strategy
83
Social Web
79
Social web
79
Luxury goods
74
Luxusgüter
74
Theorie
73
Theory
73
Advertising effects
66
Werbewirkung
66
Marketing management
61
Marketingmanagement
61
Emotion
60
E-commerce
54
Electronic Commerce
54
Customer satisfaction
52
Kundenzufriedenheit
52
China
51
Experiment
48
Advertising
45
Personality psychology
45
Persönlichkeitspsychologie
45
more ...
less ...
Online availability
All
Undetermined
612
Free
17
Type of publication
All
Article
1,237
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
1,249
Aufsatz in Zeitschrift
1,249
Collection of articles of several authors
12
Sammelwerk
12
Conference paper
9
Konferenzbeitrag
9
Case study
3
Fallstudie
3
Festschrift
3
Konferenzschrift
1
more ...
less ...
Language
All
English
1,249
Author
All
Ghose, Anindya
6
Phau, Ian
6
Wiedmann, Klaus-Peter
6
Cliquet, Gérard
5
Faultrier, Brigitte de
5
Girotra, Karan
5
Hosanagar, Kartik
5
Johnson, Lester W.
5
Lysonski, Steven
5
Netessine, Serguei
5
Su, Xuanming
5
Vulcano, Gustavo
5
Amaldoss, Wilfred
4
Baxter, Stacey M.
4
Borges, Adilson
4
Carpenter, Jason M.
4
Chan, Kara
4
Diallo, Mbaye Fall
4
Dukes, Anthony
4
Durvasula, Srinivas
4
Felix, Reto
4
Fetscherin, Marc
4
Gil Saura, Irene
4
Grappi, Silvia
4
Guo, Liang
4
Guzman, Francisco
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Kenning, Peter
4
Kulczynski, Alicia
4
Lee, Dokyun
4
Poon, Patrick
4
Simchi-Levi, David
4
Sun, Qin
4
Abratt, Russell
3
Allon, Gad
3
Bailey, Ainsworth Anthony
3
Ballantine, Paul W.
3
Bassamboo, Achal
3
Belavina, Elena
3
more ...
less ...
Institution
All
Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
The journal of brand management : an international journal
International journal of retail & distribution management
Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of consumer marketing
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,897
International journal of consumer studies
759
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
499
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
SpringerLink / Bücher
343
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
296
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
more ...
less ...
Source
All
ECONIS (ZBW)
1,249
Showing
1
-
10
of
1,249
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Bayesian contextual choices under imperfect perception of attributes
He, Junnan
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1465-1482
Persistent link: https://www.econbiz.de/10014515045
Saved in:
3
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
4
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
5
Attention constraints and learning in categories
Bhui, Rahul
;
Jiao, Peiran
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5394-5404
Persistent link: https://www.econbiz.de/10014392926
Saved in:
6
The impact of socioeconomic and cultural differences on online trade
Elfenbein, Daniel W.
;
Fisman, Raymond
;
McManus, Brian
- In:
Management science : journal of the Institute for …
69
(
2023
)
10
,
pp. 6181-6201
Persistent link: https://www.econbiz.de/10014393052
Saved in:
7
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
8
Information nudges and self-control
Mariotti, Thomas
;
Schweizer, Nikolaus
;
Szech, Nora
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2182-2197
Persistent link: https://www.econbiz.de/10014305392
Saved in:
9
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
10
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->