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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"International marketing review"
~person:"Johnson, Lester W."
~subject:"Brand loyalty"
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The journal of brand management : an international journal
International marketing review
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The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
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