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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Journal of current issues and research in advertising"
~isPartOf:"Psychology & marketing"
~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
1,045
Konsumentenverhalten
1,045
Brand management
369
Markenführung
369
Brand image
322
Markenimage
322
Brand
253
Markenartikel
251
Beziehungsmarketing
153
Relationship marketing
153
Advertising effects
106
Emotion
93
Social Web
84
Social web
84
Luxury goods
75
Luxusgüter
75
USA
74
United States
74
Personality psychology
70
Persönlichkeitspsychologie
70
Advertising
63
Customer satisfaction
63
Kundenzufriedenheit
63
Werbung
63
Internet marketing
61
Online-Marketing
61
Experiment
49
Viral marketing
47
Virales Marketing
47
Einzelhandel
42
Marketing management
42
Marketingmanagement
42
Retail trade
42
Corporate Social Responsibility
39
Corporate social responsibility
39
Online retailing
39
Online-Handel
39
Cognition
35
Kognition
35
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Undetermined
65
Free
15
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Article
106
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Article in journal
106
Aufsatz in Zeitschrift
106
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English
106
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Wen, Taylor Jing
3
Bauer, Brittney C.
2
Baxter, Stacey M.
2
Holiday, Steven
2
Kulczynski, Alicia
2
Pittman, Matthew
2
Septianto, Felix
2
Velasco, Carlos
2
Ajitha, Soundararaj
1
Akturan, Ulun
1
Albert, Noel
1
Aldas-Manzano, Joaquín
1
Alexander, Nicholas
1
Alvarado, Jorge
1
Ambroise, Laure
1
Arendsen, Jolien
1
Arli, Denni
1
Arnold, Mark J.
1
Auschaitrakul, Sumitra
1
Avramova, Yana R.
1
Bae, Mikyeung
1
Bagozzi, Richard P.
1
Bailey, Ainsworth A.
1
Bambauer-Sachse, Silke
1
Bandyopadhyay, Argho
1
Barnes, Bradley R.
1
Barney, Christian
1
Bennett, Delancy
1
Bigné Alcañiz, J. Enrique
1
Boeuf, Benjamin
1
Borel, Laurence
1
Borges, Adilson
1
Boudewyns, Vanessa
1
Braig, Bridgette M.
1
Brannan, Ashley
1
Bright, Laura F.
1
Brinson, Nancy H.
1
Briñol, Pablo
1
Burkhalter, Janée N.
1
Buteau, Emily
1
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Published in...
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The journal of brand management : an international journal
Journal of current issues and research in advertising
Psychology & marketing
Journal of business research : JBR
134
Journal of marketing communications
131
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising research
51
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
The journal of consumer marketing
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
16
Journal of consumer marketing
16
Cogent business & management
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of sports marketing & sponsorship
14
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ECONIS (ZBW)
106
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1
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
2
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
3
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
4
Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
Saved in:
5
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
6
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
7
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
8
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
9
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
10
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
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