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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Journal of current issues and research in advertising"
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The journal of brand management : an international journal
Journal of current issues and research in advertising
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Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
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