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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Technological forecasting & social change : an international journal"
~type_genre:"Article in journal"
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Consumer behaviour
852
Konsumentenverhalten
851
Brand management
305
Markenführung
305
Brand image
250
Markenimage
250
Brand
206
Markenartikel
204
Beziehungsmarketing
181
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181
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121
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Han, Heesup
7
Ramkissoon, Haywantee
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Shin, Jungwoo
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5
Cobanoglu, Cihan
5
Johnson, Lester W.
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Lee, Daeho
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Baloglu, Seyhmus
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Baxter, Stacey M.
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Ekinci, Yuksel
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Grappi, Silvia
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Hajli, Nick
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Huang, Youlin
4
Ilicic, Jasmina
4
Kulczynski, Alicia
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Lee, Seonjeong
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Lim, Weng Marc
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Lin, Chieh-Peng
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Mavondo, Felix
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Phau, Ian
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Qian, Lixian
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Tanford, Sarah
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Vrontis, Demetris
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Wiedmann, Klaus-Peter
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Yuen, Kum Fai
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Assaker, Guy
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Dens, Nathalie
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Dewnarain, Senika
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Dwivedi, Abhishek
3
Dwivedi, Yogesh Kumar
3
Fetscherin, Marc
3
Frank, Björn
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
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Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of hospitality marketing & management
Technological forecasting & social change : an international journal
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,892
International journal of consumer studies
758
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
296
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
Cogent business & management
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
852
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
Saved in:
4
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
5
Social connectedness and well-being of elderly customers : do employee-to-customer interactions matter?
Feng, Kuo
;
Altinay, Levent
;
Alrawadieh, Zaid
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 174-195
Persistent link: https://www.econbiz.de/10013545829
Saved in:
6
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
7
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
8
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
9
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
10
Does travel desire influence COVID-19 vaccination intentions?
Ekinci, Yuksel
;
Gursoy, Dogan
;
Can, Ali Selcuk
; …
- In:
Journal of hospitality marketing & management
31
(
2022
)
4
,
pp. 413-430
Persistent link: https://www.econbiz.de/10013177440
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