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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Journal of marketing communications"
~person:"Baghi, Ilaria"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
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Brand image
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Beziehungsmarketing
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Consumer goods industry
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Baghi, Ilaria
Muehling, Darrel D.
6
Pelsmacker, Patrick de
6
Wiedmann, Klaus-Peter
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5
Schultz, Don E.
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Sung, Yongjun
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Caruana, Albert
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Dens, Nathalie
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Dodoo, Naa Amponsah
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Dwivedi, Abhishek
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Fetscherin, Marc
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Gil Saura, Irene
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Gunasti, Kunter
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The journal of brand management : an international journal
Journal of marketing communications
Corporate social responsibility and environmental management
1
European journal of marketing : EJM
1
Journal of business ethics : JBE
1
Journal of fashion marketing and management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
2
For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
Saved in:
3
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
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