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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Produktpiraterie"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer Behaviour"
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Produktpiraterie
Werbewirkung
Consumer behaviour
690
Konsumentenverhalten
690
Brand management
295
Markenführung
295
Brand image
240
Markenimage
240
Brand
198
Markenartikel
196
Beziehungsmarketing
95
Relationship marketing
95
Market research
70
Marktforschung
70
Advertising effects
63
Emotion
59
Luxury goods
51
Luxusgüter
51
Internet marketing
50
Online-Marketing
50
Social Web
48
Social web
48
Experiment
42
Präferenztheorie
38
Theory of preferences
38
Personality psychology
36
Persönlichkeitspsychologie
36
Marketing management
33
Marketingmanagement
33
Cognition
31
Kognition
31
Theorie
29
Theory
29
Perception
28
Wahrnehmung
28
Advertising
27
Viral marketing
27
Virales Marketing
27
Werbung
27
Brand loyalty
24
Measurement
24
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76
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76
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English
76
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Baxter, Stacey M.
2
Draganska, Michaela
2
Gabrielli, Veronica
2
Grappi, Silvia
2
Heerde, Harald J. van
2
Kulczynski, Alicia
2
Rucker, Derek D.
2
Velasco, Carlos
2
Ajitha, Soundararaj
1
Albert, Noel
1
Aldas-Manzano, Joaquín
1
Alexander, Nicholas
1
Alvarado, Jorge
1
Amaral, Nelson Borges
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Ambroise, Laure
1
Aribarg, Anocha
1
Ascarza, Eva
1
Avramova, Yana R.
1
Baghi, Ilaria
1
Bart, Yakov
1
Bijmolt, Tammo H. A.
1
Borges, Adilson
1
Broekhuizen, Thijs L. J.
1
Bronnenberg, Bart J.
1
Brough, Aaron R.
1
Bruce, Norris I.
1
Bucklin, Randolph E.
1
Burgess, Lois
1
Burkhalter, Janée N.
1
Calvert, Gemma
1
Cheema, Amar
1
Chen, Haipeng
1
Chen, Huan
1
Chen, Yuxin
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Choy, Minkyung
1
Cian, Luca
1
Clarkson, Joshua J.
1
Curasi, Carolyn Folkman
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Currás-Pérez, Rafael
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The journal of brand management : an international journal
Journal of marketing research : JMR
Journal of business research : JBR
153
Journal of marketing communications
132
International journal of advertising : the review of marketing communications
126
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
75
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
65
Journal of promotion management : JPM
60
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising research
51
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
45
The journal of product & brand management
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
European journal of marketing : EJM
34
Asia Pacific journal of marketing and logistics
33
The journal of consumer marketing
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Marketing intelligence & planning
28
Health marketing quarterly
26
Journal of consumer behaviour : an international research review
26
Journal of international consumer marketing
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Marketing : ZFP ; journal of research and management
23
European journal of marketing
22
Journal of current issues and research in advertising
22
International journal of consumer studies
21
Journal of marketing
21
Journal of global marketing
20
Young consumers : insight and ideas for responsible marketers
20
Journal of business ethics : JOBE
18
Journal of consumer marketing
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Cogent business & management
15
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ECONIS (ZBW)
76
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Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
2
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
3
Understanding worldview beliefs to allay skepticism toward CSR advertising
Magee, Robert G.
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 538-555
Persistent link: https://www.econbiz.de/10013463721
Saved in:
4
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
Saved in:
5
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
6
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
7
Human-like versus me-like brands in corporate social responsibility : the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands
Jeong, Hyun Ju
;
Kim, Jihye
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012433569
Saved in:
8
Brand logo and brand gender : examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
9
When fan engagement with sports club brands matters in sponsorship : influence of fan-brand personality congruence
Pradhan, Debasis
;
Malhotra, Ritu
;
Moharana, Tapas Ranjan
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10012297792
Saved in:
10
Counterfeit luxury consumption strategies in a collectivistic culture : the case of China
Li, Jiahan
;
Ghaffari, Mahsa
;
Su, Lin
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012297825
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