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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Bhatt, Anil"
~subject:"Internet marketing"
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Bhatt, Anil
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The journal of brand management : an international journal
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of internet commerce
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A classificatory scheme for antecedents of the sources of "online brand equity"
Rana, Arunima
;
Bhatt, Anil
;
Rani, Leela
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 262-298
Persistent link: https://www.econbiz.de/10011455995
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