//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Journal of retailing and consumer services"
~person:"Stephen, Gladys"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Advertising
1
Antecedents of CRM
1
Attitude towards CRM
1
Audience characteristics
1
Beziehungsmarketing
1
Bollywood movies
1
Brand
1
Brand management
1
Brand placement
1
CRM advertisements
1
Cause related marketing
1
Cause-Related Marketing
1
Cause-related marketing
1
Cognition
1
Cognitive and emotional involvement
1
Emotion
1
Identification with character
1
Internet marketing
1
Kognition
1
Markenführung
1
Online-Marketing
1
Product Placement
1
Product placement
1
Relationship marketing
1
Social cognitive theory
1
Werbung
1
and cause importance
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Stephen, Gladys
Septianto, Felix
6
Thaichon, Park
4
Qi, Zhou
3
Baumann, Chris
2
Baxter, Stacey M.
2
Hamelin, Nicolas
2
Johnson, Lester W.
2
Jublee, Daniel Inbaraj
2
Kulczynski, Alicia
2
Lei, Yueqiu
2
Li, Bin
2
Li, Huajun
2
Northey, Gavin
2
Quach, Sara
2
Velasco, Carlos
2
Abraham, Christopher
1
Adaji, Ifeoma
1
Aghakhani, Hamed
1
Ajitha, Soundararaj
1
Albert, Noel
1
Aldas-Manzano, Joaquín
1
Alexander, Nicholas
1
Alryalat, Mohammad Abdallah Ali
1
Alvarado, Jorge
1
Ambroise, Laure
1
Andonopoulos, Vicki
1
Arasu Balasubramaniam, Senthil
1
Argyris, Young Anna
1
Avramova, Yana R.
1
Baek, Tae Hyun
1
Baier, Daniel
1
Bambauer-Sachse, Silke
1
Barrales-Molina, Vanesa
1
Barta, Sergio
1
Becheur, Imene
1
Belanche, Daniel
1
Blom, Angelica
1
Bonnin, Gaël
1
Borges, Adilson
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Journal of retailing and consumer services
International review on public and non-profit marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of media business studies
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
2
The influence of audience characteristics on the effectiveness of brand placement memory
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 134-149
Persistent link: https://www.econbiz.de/10011904351
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->