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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Journal of retailing and consumer services"
~subject:"USA"
~subject:"Werbewirkung"
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USA
Werbewirkung
Consumer behaviour
2,277
Konsumentenverhalten
2,276
Beziehungsmarketing
536
Relationship marketing
536
Brand management
516
Markenführung
516
Einzelhandel
476
Retail trade
476
Brand image
434
Markenimage
434
Brand
335
Online retailing
335
Online-Handel
335
Customer satisfaction
334
Kundenzufriedenheit
334
Markenartikel
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Dienstleistungsqualität
233
Service quality
233
Social Web
206
Social web
206
Internet marketing
173
Online-Marketing
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E-commerce
159
Electronic Commerce
158
Emotion
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Luxury goods
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Luxusgüter
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Viral marketing
114
Virales Marketing
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Confidence
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Vertrauen
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Food retailing
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Lebensmitteleinzelhandel
104
Advertising effects
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United States
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Innovation adoption
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Septianto, Felix
7
Carpenter, Jason M.
4
Thaichon, Park
4
Northey, Gavin
3
Park, Jungkun
3
Paswan, Audhesh
3
Qi, Zhou
3
Baier, Daniel
2
Baumann, Chris
2
Baxter, Stacey M.
2
Borges, Adilson
2
Brosdahl, Deborah J. C.
2
Goldsmith, Ronald E.
2
Guèvremont, Amélie
2
Gázquez-Abad, Juan Carlos
2
Hamelin, Nicolas
2
Johnson, Lester W.
2
Jublee, Daniel Inbaraj
2
Kim, Hye-yŏng
2
Kulczynski, Alicia
2
Lei, Yueqiu
2
Li, Bin
2
Li, Huajun
2
Manrai, Ajay K.
2
Manrai, Lalita A.
2
Martínez-López, Francisco J.
2
Pookulangara, Sanjukta
2
Quach, Sara
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Stephen, Gladys
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Sun, Qin
2
Velasco, Carlos
2
Yang, Kiseol
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Abraham, Christopher
1
Adaji, Ifeoma
1
Aghakhani, Hamed
1
Ajitha, Soundararaj
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Albert, Noel
1
Aldas-Manzano, Joaquín
1
Alexander, Nicholas
1
Alryalat, Mohammad Abdallah Ali
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The journal of brand management : an international journal
Journal of retailing and consumer services
Working paper / National Bureau of Economic Research, Inc.
247
Journal of business research : JBR
195
Journal of consumer research : JCR ; an interdisciplinary bimonthly
158
Journal of marketing communications
135
International journal of advertising : the review of marketing communications
126
Psychology & marketing
118
International journal of advertising : the quarterly review of marketing communications
96
International journal of hospitality management
74
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
70
Journal of promotion management : innovations in planning and applied research
68
Journal of promotion management : JPM
67
Journal of advertising research
63
The journal of consumer marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of fashion marketing and management
58
Journal of advertising : official publication of the American Academy of Advertising
56
International journal of consumer studies
53
NBER working paper series
53
Journal of international consumer marketing
51
Journal of marketing research : JMR
50
Marketing letters : a journal of research in marketing
49
The journal of product & brand management
49
Journal of consumer behaviour : an international research review
46
European journal of marketing : EJM
45
American journal of agricultural economics
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
Journal of marketing
40
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
Asia Pacific journal of marketing and logistics
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Journal of the Academy of Marketing Science
37
The American economic review
37
Journal of marketing theory and practice
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of sport management : the official journal of the North American Society of Sport Management
34
Health marketing quarterly
33
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ECONIS (ZBW)
169
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1
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
4
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
5
Up or down? : the effect of vertical display on consumers' attitude toward recycled product advertisements
Lin, Yanfeng
;
Ye, Shenghong
;
Liu, Guangrui
;
Lin, Zhiheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462315
Saved in:
6
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
7
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
8
Relax your fear : the role of autonomous sensory meridian response (ASMR) in green advertising
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371794
Saved in:
9
The impact of animal metaphors on consumer response to courtesy advertising
Huang, Wen Hsien
;
Hsieh, Shao-Yu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014372540
Saved in:
10
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
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