//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Psychology & marketing"
~person:"Baghi, Ilaria"
~person:"Zarantonello, Lia"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
7
Konsumentenverhalten
7
Brand management
4
Markenführung
4
Brand
2
Brand image
2
Emotion
2
Markenartikel
2
Markenimage
2
Satisfaction
2
Zufriedenheit
2
happiness
2
Beziehungsmarketing
1
Brand hate
1
Cognition
1
Consumer emotions
1
Consumer goods industry
1
Consumer-brand relationship
1
Customer satisfaction
1
Ethics
1
Ethik
1
Event marketing
1
Event-Marketing
1
Gender
1
Geschlecht
1
Kaufentscheidung
1
Kognition
1
Konsumgüterindustrie
1
Kundenzufriedenheit
1
Lebensqualität
1
Luxury goods
1
Luxusgüter
1
Market research
1
Marketing cooperation
1
Marketingkooperation
1
Marktforschung
1
Nonprofit organization
1
Nonprofit-Organisation
1
Offenbarte Präferenzen
1
Private consumption
1
more ...
less ...
Online availability
All
Free
2
Undetermined
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Baghi, Ilaria
Zarantonello, Lia
Woodside, Arch G.
11
Yi, Youjae
9
Sung, Yongjun
7
Wiedmann, Klaus-Peter
7
Ilicic, Jasmina
6
Pitt, Leyland F.
6
Spence, Charles
6
Bagozzi, Richard P.
5
Chan, Eugene Y.
5
Felix, Reto
5
Grappi, Silvia
5
Hennigs, Nadine
5
Johnson, Lester W.
5
Lim, Weng Marc
5
Rauschnabel, Philipp A.
5
Baxter, Stacey M.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Filieri, Raffaele
4
Grewal, Dhruv
4
Grohmann, Bianca
4
Herrmann, Andreas
4
Hollebeek, Linda D.
4
Kim, Jooyoung
4
Kim, Jungkeun
4
Krishen, Anjala S.
4
Kulczynski, Alicia
4
Park, Jooyoung
4
Phau, Ian
4
Pradhan, Debasis
4
Rompay, Thomas J. L. van
4
Roper, Stuart
4
Ross, William T.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Tal, Aner
4
Thomas, Veronica L.
4
Valette-Florence, Pierre
4
Webster, Cynthia M.
4
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Psychology & marketing
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
The journal of product & brand management
2
Corporate social responsibility and environmental management
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Economia / Richerche
1
European journal of marketing : EJM
1
Handbook on brand and experience management
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of fashion marketing and management
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service management
1
Luxury marketing : a challenge for theory and practice
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
Review of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia
;
Grappi, Silvia
;
Formisano, Marcello
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 465-491
Persistent link: https://www.econbiz.de/10014467606
Saved in:
2
Experiences and happiness : the role of gender
Brakus, J. Joško
;
Chen, Weifeng
;
Schmitt, Bernd
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1646-1659
Persistent link: https://www.econbiz.de/10013280182
Saved in:
3
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
4
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
5
For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
Saved in:
6
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
7
Using the brand experience scale to profile consumers and predict consumer behaviour
Zarantonello, Lia
;
Schmitt, Bernd
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 532-540
Persistent link: https://www.econbiz.de/10008652664
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->