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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Technological forecasting & social change : an international journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
609
Konsumentenverhalten
608
Brand management
280
Markenführung
280
Brand image
225
Markenimage
225
Brand
193
Markenartikel
191
Beziehungsmarketing
109
Relationship marketing
109
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97
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97
Internet marketing
53
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53
Luxury goods
49
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49
Emotion
42
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37
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35
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25
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Online retailing
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24
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Shin, Jungwoo
7
Barnes, Stuart J.
5
Johnson, Lester W.
5
Lee, Daeho
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Hajli, Nick
4
Huang, Youlin
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Lin, Chieh-Peng
4
Phau, Ian
4
Qian, Lixian
4
Vrontis, Demetris
4
Wiedmann, Klaus-Peter
4
Yuen, Kum Fai
4
Abratt, Russell
3
Chen, Shih-Chih
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Dwivedi, Yogesh Kumar
3
Fetscherin, Marc
3
Frank, Björn
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Jun, Duk Bin
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Mou, Jian
3
Ooi, Keng-Boon
3
Park, Yuri
3
Paul, Justin
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Technological forecasting & social change : an international journal
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,892
International journal of consumer studies
758
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
296
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
Cogent business & management
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
609
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31
Exploring the role of augmented reality in purchase intention : through flow and immersive experience
Pathak, Kanishka
;
Prakash, Gyan
- In:
Technological forecasting & social change : an …
196
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014476883
Saved in:
32
Acceptance of social robot and its challenges : from privacy calculus perspectives
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Technological forecasting & social change : an …
196
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014476990
Saved in:
33
Service exchange activities in the sharing economy : professional versus amateur peer providers
Xiang, Diandian
;
Li, Xia
;
Hampson, Daniel Peter
- In:
Technological forecasting & social change : an …
196
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014477318
Saved in:
34
Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface
Yadav, Jitendra
;
Yadav, Rambalak
;
Sahore, Nidhi
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014478817
Saved in:
35
Does "born digital" mean "being global" in characterizing millennial consumers in a less developed country context? : an empirical study in Myanmar
Han, Jeong Hugh
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014478839
Saved in:
36
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
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37
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
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38
Can blockchain enhance motivation to donate : the moderating impact of religion on donors' behavior in the USA's charity organizations
Baudier, Patricia
;
Kondrateva, Galina
;
Ammi, Chantal
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014334833
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39
Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
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40
Improving societal benefit through transformative consumer research : a descriptive review
Zeng, Tian
;
Botella-Carrubi, Dolores
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014441427
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