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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The international review of retail, distribution and consumer research"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
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Consumer behaviour
22
Konsumentenverhalten
22
Einzelhandel
9
Retail trade
9
Beziehungsmarketing
8
Brand management
8
Markenführung
8
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8
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16
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Abratt, Russell
1
Apéria, Tony
1
Ashoori, Minoo Talebi
1
Bertrandie, Laura
1
Bäckström, Kristina
1
Castaldo, Sandro
1
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1
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1
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1
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1
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1
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1
Harris, Lloyd C.
1
Heikka, Eija-Liisa
1
Iglesias, Oriol
1
Joensuu, Johanna
1
Johansson, Ulf
1
Johnson, Zachary S.
1
Karjaluoto, Heikki
1
Lee, Yun Jung
1
Lim, Ming
1
Luomala, Harri T.
1
Mollá Descals, Alejandro
1
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1
Naidoo, Claire
1
Nyrhinen, Jussi
1
Oikarinen, Eeva-Liisa
1
Okonkwo, Uché
1
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1
Rank, Olaf N.
1
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1
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1
Ruiz-Molina, María-Eugenia
1
Saarijärvi, Hannu
1
Saarjärvi, Hannu
1
Schaefer, Fabian
1
Schramm-Klein, Hanna
1
Schulten, Matthias Bernhard
1
Sihvonen, Jenniina
1
Skippari, Mika
1
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Global Brand Conference <11., 2016, Bradford>
1
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The journal of brand management : an international journal
The international review of retail, distribution and consumer research
Journal of business research : JBR
39
Legends in consumer behavior
32
Premier reference source
25
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
14
Journal of marketing management : MM
14
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
International journal of advertising : the quarterly review of marketing communications
11
Journal of consumer behaviour : an international research review
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
International journal of consumer studies
9
Psychology & marketing
9
SAGE library in marketing
9
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
8
International journal of economics and financial issues : IJEFI
8
International journal of retail & distribution management
8
Legends in marketing
8
Research
8
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
7
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
6
Ethics, social responsibility and sustainability in marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Reinventing management strategies : the design for future ; issues in marketing and finance
6
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
6
Bericht der GfK-Tagung : vom ...
5
First International Conference on Resource Efficiency in Interorganizational Networks : ResEff 2013 ; November 13th - 14th, 2013, Georg-August-Universität Göttingen ; Papers
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
Marketing and consumer psychology series
5
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
5
Research in consumer behavior
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ECONIS (ZBW)
22
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1
Consumer-to-consumer e-commerce : outcomes and implications
Yrjölä, Mika
;
Rintamäki, Timo
;
Saarjärvi, Hannu
; …
- In:
The international review of retail, distribution and …
27
(
2017
)
3
,
pp. 300-315
Persistent link: https://www.econbiz.de/10011741615
Saved in:
2
Special issue: "Brands that do Good"
Roper, Stuart
(
ed.
);
Lim, Ming
(
ed.
);
Iglesias, Oriol
(
ed.
)
-
Global Brand Conference <11., 2016, Bradford>
-
2018
Persistent link: https://www.econbiz.de/10011874896
Saved in:
3
Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
Saved in:
4
Brand associations : the value of ability versus social responsibility depends on consumer goals
Johnson, Zachary S.
;
Lee, Yun Jung
;
Ashoori, Minoo Talebi
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10011874902
Saved in:
5
Building corporate reputation through consumer responses to green new products
Pritchard, Mark
;
Wilson, Theresa
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011875597
Saved in:
6
An exploration of consumers' experiences in physical stores : comparing consumers' and retailers' perspectives in past and present time
Bäckström, Kristina
;
Johansson, Ulf
- In:
The international review of retail, distribution and …
27
(
2017
)
3
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011741612
Saved in:
7
Jokes in the store and its effects on customer satisfaction
Söderlund, Magnus
;
Oikarinen, Eeva-Liisa
;
Heikka, …
- In:
The international review of retail, distribution and …
27
(
2017
)
3
,
pp. 260-283
Persistent link: https://www.econbiz.de/10011741613
Saved in:
8
Uncovering consumers' returning behaviour : a study of fashion e-commerce
Saarijärvi, Hannu
;
Sutinen, Ulla-Maija
;
Harris, Lloyd C.
- In:
The international review of retail, distribution and …
27
(
2017
)
3
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011741614
Saved in:
9
The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
Saved in:
10
The impact of consumer local engagement on local store patronage and customer satisfaction
Skippari, Mika
;
Nyrhinen, Jussi
;
Karjaluoto, Heikki
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 485-501
Persistent link: https://www.econbiz.de/10011853922
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