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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of consumer marketing"
~person:"Fetscherin, Marc"
~person:"Kulczynski, Alicia"
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Brand management
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenführung
8
Brand image
6
Markenimage
6
Beziehungsmarketing
5
Brand
5
Markenartikel
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Emotion
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2
Brand loyalty
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Brand color
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Brand relationship
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Cause-Related Marketing
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Cause-related marketing
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Consumer brand relationships
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Consumer emotions
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Fetscherin, Marc
Kulczynski, Alicia
Phau, Ian
6
Johnson, Lester W.
5
Lysonski, Steven
5
Wiedmann, Klaus-Peter
5
Baxter, Stacey M.
4
Chan, Kara
4
Durvasula, Srinivas
4
Felix, Reto
4
Grappi, Silvia
4
Guzman, Francisco
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Sun, Qin
4
Abratt, Russell
3
Block, Martin P.
3
Borges, Adilson
3
Chrysochou, Polymeros
3
Cui, Geng
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
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Hultén, Peter
3
Jassawalla, Avan R.
3
Jin, Byoungho
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Milne, George R.
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Mirzaei, Abas
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Paswan, Audhesh
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Pelsmacker, Patrick de
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Pitt, Leyland F.
3
Poon, Patrick
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Shoham, Aviv
3
Sung, Yongjun
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The journal of brand management : an international journal
The journal of consumer marketing
The journal of product & brand management
5
European journal of marketing
2
International journal of consumer studies
2
Journal of business research : JBR
2
Consumer-brand relationships : theory and practice
1
Dissertation.de
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of electronic commerce research : JECR
1
Journal of international consumer marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
8
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1
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
3
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
4
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
5
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
6
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
7
Consumer brand relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
8
Special issue: Consumer brand relationships
Fetscherin, Marc
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010410730
Saved in:
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