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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~person:"Hennigs, Nadine"
~person:"Lee, Jung Eun"
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Consumer behaviour
6
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6
Brand management
4
Luxury goods
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Luxusgüter
4
Markenführung
4
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2
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Hennigs, Nadine
Lee, Jung Eun
Guzman, Francisco
10
Fetscherin, Marc
7
Grappi, Silvia
6
Johnson, Lester W.
6
Wiedmann, Klaus-Peter
6
Abratt, Russell
5
Baxter, Stacey M.
5
Dwivedi, Abhishek
5
Hegner, Sabrina
5
Ilicic, Jasmina
5
Kapferer, Jean-Noël
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Kulczynski, Alicia
5
Valette-Florence, Pierre
5
Veloutsou, Cleopatra
5
Gabrielli, Veronica
4
Gil Saura, Irene
4
Kang, Jiyun
4
Machado, Joana César
4
Phau, Ian
4
Romani, Simona
4
Sarkar, Abhigyan
4
Taute, Harry A.
4
Zarantonello, Lia
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Azar, Salim L.
3
Baghi, Ilaria
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Balasubramanian, Siva Kumar
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Berenguer Contrí, Gloria
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Christodoulides, George
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Coker, Kesha K.
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Dens, Nathalie
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Donvito, Raffaele
3
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Jung, Sojin
3
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3
Kwon, Wi-suk
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The journal of brand management : an international journal
The journal of product & brand management
Journal of business research : JBR
4
Luxury marketing : a challenge for theory and practice
2
Psychology & marketing
2
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriftenreihe Marketing Management
1
Schriftenreihe Marketing, Management
1
Schriftenreihe Strategisches Management
1
SpringerLink / Bücher
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The journal of consumer marketing
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Web 2.0 : neue Perspektiven für Marketing und Medien
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ECONIS (ZBW)
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1
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Saved in:
3
An unintended consequence of exaggerated maximum-discount tensile price claims
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 700-709
Persistent link: https://www.econbiz.de/10011616266
Saved in:
4
High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
Saved in:
5
Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
6
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
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