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isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Luxusgüter"
~subject:"United States"
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Luxusgüter
United States
Consumer behaviour
740
Konsumentenverhalten
739
Brand management
550
Markenführung
550
Brand image
453
Markenimage
453
Brand
357
Markenartikel
353
Beziehungsmarketing
174
Relationship marketing
174
Social Web
92
Social web
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Luxury goods
83
Internet marketing
72
Online-Marketing
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Emotion
66
Advertising effects
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Werbewirkung
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Brand loyalty
56
Marketing management
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Marketingmanagement
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Markentreue
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Personality psychology
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Persönlichkeitspsychologie
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Viral marketing
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Virales Marketing
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Corporate Social Responsibility
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Corporate social responsibility
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Preismanagement
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Pricing strategy
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Social media
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Brand extension
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Markentransfer
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Customer satisfaction
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Kundenzufriedenheit
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Kapferer, Jean-Noël
5
Wiedmann, Klaus-Peter
5
Gabrielli, Veronica
3
Grappi, Silvia
3
Hennigs, Nadine
3
Valette-Florence, Pierre
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bashir, Irfan
2
Bhaduri, Gargi
2
Chen, Annie Huiling
2
Christodoulides, George
2
Fazili, Asif Iqbal
2
Heine, Klaus
2
Hur, Songyee
2
Kang, Jiyun
2
Khan, Sameeullah
2
Klarmann, Christiane
2
Michaelidou, Nina
2
Michaut-Denizeau, Anne
2
Paswan, Audhesh
2
Peng, Norman
2
Phau, Ian
2
Rathi, Rubal
2
Roy, Subhadip
2
Sun, Qin
2
Turunen, Linda Lisa Maria
2
Vogel, Areti T.
2
Watchravesringkan, Kittichai
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Adegbite, Emmanuel
1
Aiello, Gaetano
1
Aliyev, Farhad
1
Amaral, Nelson Borges
1
Ashill, Nicholas Jeremy
1
Atkinson, Stephanie D.
1
Barra, Cristóbal
1
Behi, Azza Temessek
1
Behrens, Stefan
1
Belaid, Samy
1
Bendoni, Wendy K.
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The journal of brand management : an international journal
The journal of product & brand management
Working paper / National Bureau of Economic Research, Inc.
246
Journal of business research : JBR
202
Journal of consumer research : JCR ; an interdisciplinary bimonthly
148
Journal of retailing and consumer services
148
Journal of fashion marketing and management
94
Psychology & marketing
84
International journal of hospitality management
79
Journal of international consumer marketing
53
International journal of consumer studies
50
NBER working paper series
48
International journal of retail & distribution management
45
American journal of agricultural economics
43
The journal of consumer marketing
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The American economic review
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of marketing theory and practice
33
Journal of travel and tourism marketing
32
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
Asia Pacific journal of marketing and logistics
29
Journal of consumer behaviour : an international research review
29
American economic journal : a journal of the American Economic Association
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
27
Journal of the Academy of Marketing Science
27
Journal of marketing
26
International journal of sport management and marketing : IJSMM
25
International marketing review
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Discussion paper / Centre for Economic Policy Research
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
Young consumers : insight and ideas for responsible marketers
24
Journal of food products marketing
23
Applied economics
22
Journal of advertising : official publication of the American Academy of Advertising
22
Journal of business ethics : JOBE
22
Services marketing quarterly
22
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ECONIS (ZBW)
107
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1
Sustainable luxury brands : the moderating effects of salient identity-based goals
Li, Jiarui
;
Kang, Jiyun
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10014486341
Saved in:
2
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
3
Do consumer values and perceived readiness impact secondhand luxury consumption? : a goal-framing theory approach
Jain, Sheetal
;
Rathi, Rubal
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 973-987
Persistent link: https://www.econbiz.de/10014334388
Saved in:
4
Influence of consumption resources on observers' attitudes towards luxury brands : the perspective of power distance belief
Yao, Qi
;
Hu, Chao
;
Du, Jianjian
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1191-1206
Persistent link: https://www.econbiz.de/10014485560
Saved in:
5
Would luxury brands benefit from empowering consumers in product decision-making?
Hur, Songyee
;
Ha, Sejin
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 516-534
Persistent link: https://www.econbiz.de/10014447378
Saved in:
6
Driving a difference : the role of the Covid-19 pandemic in U.S. consumers' information search behaviors and purchasing of Japanese automobiles
Namin, Aidin
;
Ketron, Seth
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 488-499
Persistent link: https://www.econbiz.de/10014229067
Saved in:
7
Signaling norm salience through perceived peer counterfeit consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 812-827
Persistent link: https://www.econbiz.de/10014315449
Saved in:
8
Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.
;
Brannon, Daniel C.
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012798125
Saved in:
9
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Saved in:
10
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
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