//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Relationship marketing"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
United States
Consumer behaviour
740
Konsumentenverhalten
739
Brand management
550
Markenführung
550
Brand image
453
Markenimage
453
Brand
357
Markenartikel
353
Beziehungsmarketing
174
Social Web
92
Social web
92
Luxury goods
83
Luxusgüter
83
Internet marketing
72
Online-Marketing
72
Emotion
66
Advertising effects
58
Werbewirkung
58
Brand loyalty
56
Marketing management
48
Marketingmanagement
47
Markentreue
43
Personality psychology
39
Persönlichkeitspsychologie
39
Viral marketing
37
Virales Marketing
37
Corporate Social Responsibility
36
Corporate social responsibility
36
Preismanagement
36
Pricing strategy
36
Social media
34
Brand extension
33
Markentransfer
33
Customer satisfaction
32
Kundenzufriedenheit
32
Confidence
26
USA
26
Vertrauen
26
more ...
less ...
Online availability
All
Undetermined
117
Free
7
Type of publication
All
Article
194
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
196
Aufsatz in Zeitschrift
196
Collection of articles of several authors
2
Sammelwerk
2
Festschrift
1
Language
All
English
196
Author
All
Fetscherin, Marc
6
Guzman, Francisco
6
Veloutsou, Cleopatra
4
Gil Saura, Irene
3
Šerić, Maja
3
Abratt, Russell
2
Berenguer Contrí, Gloria
2
Broyles, S. Allen
2
Chrysochou, Polymeros
2
Confente, Ilenia
2
Fatma, Mobin
2
Hollebeek, Linda D.
2
Kaufmann, Hans Rüdiger
2
Khan, Imran
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Laukkanen, Tommi
2
Leingpibul, Thaweephan
2
Loureiro, Sandra Maria Correia
2
Motiani, Manoj
2
Pastore, Alberto
2
Paswan, Audhesh
2
Rahman, Zillur
2
Sihvonen, Jenniina
2
Sun, Qin
2
Vera, Jorge
2
Vernuccio, Maria
2
Wallace, Elaine
2
Walsh, Michael F.
2
Åsberg, Per
2
Ahmadi, Hormoz
1
Ahuvia, Aaron C.
1
Aktan, Damla
1
Allaway, Arthur W.
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anabila, Peter
1
Anand, S. Joseph Jeya
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
The journal of product & brand management
Journal of retailing and consumer services
522
Journal of business research : JBR
394
Working paper / National Bureau of Economic Research, Inc.
246
International journal of hospitality management
211
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
Psychology & marketing
132
The journal of services marketing
127
Journal of the Academy of Marketing Science
96
Journal of hospitality marketing & management
88
Asia Pacific journal of marketing and logistics
83
Journal of travel and tourism marketing
80
International journal of contemporary hospitality management
79
International journal of retail & distribution management
75
Cogent business & management
74
Journal of retailing
73
Journal of fashion marketing and management
69
Journal of marketing
69
International journal of consumer studies
68
The journal of consumer marketing
66
The service industries journal
64
European journal of marketing : EJM
63
Services marketing quarterly
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
61
Journal of strategic marketing
61
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of service management
59
Marketing intelligence & planning
59
Journal of service research : JSR
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
The international review of retail, distribution and consumer research
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Tourism management : research, policies, practice
53
Journal of international consumer marketing
52
International journal of internet marketing and advertising : IJIMA
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
SpringerLink / Bücher
50
International journal of electronic marketing and retailing : IJEMR
48
more ...
less ...
Source
All
ECONIS (ZBW)
196
Showing
1
-
10
of
196
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
5
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
6
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
7
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
8
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
9
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
10
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->