//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~person:"Atwal, Glyn"
~person:"Johnson, Lester W."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
Brand image
6
Markenimage
6
Brand
4
Markenartikel
4
Luxury goods
2
Luxusgüter
2
brand equity
2
brand health
2
Advertising effects
1
Anthropomorphization
1
Beziehungsmarketing
1
Brand evangelism
1
Brand identity
1
Brand loyalty
1
Brand personality
1
Brand satisfaction
1
Brand trust
1
Celebrity endorsement
1
Celebrity-Werbung
1
Credibility
1
Customer brand engagement
1
Customer satisfaction
1
Event marketing
1
Event-Marketing
1
Gesundheit
1
Glaubwürdigkeit
1
Health
1
Higher education institution
1
Hochschule
1
Internet marketing
1
Kundenzufriedenheit
1
Leximancer
1
Luxury branding
1
Markentreue
1
Marketing management
1
Marketingmanagement
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
Author
All
Atwal, Glyn
Johnson, Lester W.
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
Grace, Debra
2
more ...
less ...
Published in...
All
The journal of brand management : an international journal
International journal of consumer studies
2
Journal of euromarketing
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Strategic change
2
The journal of business strategy
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Businesses
1
European journal of marketing
1
International journal of contemporary hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Journal of marketing for higher education
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
Services marketing quarterly
1
The journal of product & brand management
1
The journal of services marketing
1
The wine value chain in China : consumers, marketing and the wider world
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
2
Personality-driven luxury brand management
Heine, Klaus
;
Atwal, Glyn
;
Crener-Ricard, Sandrine
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 474-487
Persistent link: https://www.econbiz.de/10011919451
Saved in:
3
Brand associations in the higher education sector : the difference between shared and owned associations
Mirzaei, Abas
;
Siuki, Elham Helen
;
Gray, David
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10011606888
Saved in:
4
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
5
A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
Saved in:
6
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
7
Luxury brand marketing - the experience is everything!
Atwal, Glyn
;
Williams, Alistair
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10003847253
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->