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isPartOf:"The journal of brand management : an international journal"
~person:"Abratt, Russell"
~person:"Johnson, Lester W."
~person:"Kulczynski, Alicia"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Brand image
10
Markenimage
10
Brand
6
Markenartikel
6
Advertising effects
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Beziehungsmarketing
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brand equity
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brand health
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Bibliometrics
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Brand color
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Abratt, Russell
Johnson, Lester W.
Kulczynski, Alicia
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
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Gabrielli, Veronica
3
Gil Saura, Irene
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Gunasti, Kunter
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Hennigs, Nadine
3
Jassawalla, Avan R.
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Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
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Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
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Šerić, Maja
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Atwal, Glyn
2
Baghi, Ilaria
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Bartels, Jos
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Berenguer Contrí, Gloria
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Biedenbach, Galina
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Borges, Adilson
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2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
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Felix, Reto
2
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The journal of brand management : an international journal
Journal of retailing and consumer services
4
The journal of product & brand management
4
International journal of consumer studies
3
Journal of strategic marketing
3
European journal of marketing
2
Journal of marketing management : MM
2
Marketing letters : a journal of research in marketing
2
Services marketing quarterly
2
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Businesses
1
European journal of marketing : EJM
1
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing ; Vol. V
1
International marketing review
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of fashion marketing and management
1
Journal of financial services marketing
1
Journal of global fashion marketing : JGfM
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing intelligence & planning
1
Review of business : interdisciplinary journal on risk and society
1
The journal of services marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
12
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1
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
2
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
3
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
4
Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector
Nilssen, Ragna
;
Bick, Geoff
;
Abratt, Russell
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10012060044
Saved in:
5
Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
Saved in:
6
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
7
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
8
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
9
Brand associations in the higher education sector : the difference between shared and owned associations
Mirzaei, Abas
;
Siuki, Elham Helen
;
Gray, David
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10011606888
Saved in:
10
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
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