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isPartOf:"The journal of brand management : an international journal"
~person:"Abratt, Russell"
~subject:"Kundenzufriedenheit"
~subject:"Relationship marketing"
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Relationship marketing
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Brand management
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Clothing
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Customer advocacy
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Abratt, Russell
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The journal of brand management : an international journal
Business horizons
1
Health marketing quarterly
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Journal of financial services marketing
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Review of business : interdisciplinary journal on risk and society
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The journal of product & brand management
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Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
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