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isPartOf:"The journal of brand management : an international journal"
~person:"Apostolopoulou, Artemisia"
~subject:"Internet marketing"
~subject:"Virales Marketing"
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Arbeitsgruppe
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Consumer behaviour
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Football
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Fußball
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Konsumentenverhalten
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Licence
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Lizenz
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Moderating effect
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Product meanings
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Professional sports
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Sport licensed items
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Sport organization
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Examining the meanings and consumption of sport licensed products through team identification
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 536-548
Persistent link: https://www.econbiz.de/10011962809
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