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isPartOf:"The journal of brand management : an international journal"
~person:"Baghi, Ilaria"
~person:"Confente, Ilenia"
~subject:"Consumer goods industry"
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For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
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