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isPartOf:"The journal of brand management : an international journal"
~person:"Baghi, Ilaria"
~person:"Confente, Ilenia"
~subject:"Personal brand"
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Confente, Ilenia
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Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
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