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isPartOf:"The journal of brand management : an international journal"
~person:"Confente, Ilenia"
~person:"Ilicic, Jasmina"
~subject:"Glaubwürdigkeit"
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Glaubwürdigkeit
Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenführung
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Brand image
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Markenimage
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Beziehungsmarketing
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Relationship marketing
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Brand loyalty
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Markenartikel
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Marketing cooperation
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Marketingkooperation
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Advertising effects
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Associations
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Attitudinal loyalty
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Authenticity
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Behavioural loyalty
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Brand color
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Brand equity
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Brand personality
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CBBE
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Cause-Related Marketing
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Cause-related marketing
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Celebrity endorsement
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Celebrity responsibility
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Celebrity-Werbung
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Co-branding
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Cognition
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Community identification
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Confidence
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Customer retention
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Emotion
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Human dimension
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Kognition
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Luxury goods
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Confente, Ilenia
Ilicic, Jasmina
An, Jake
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Baxter, Stacey M.
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Brodie, Roderick J.
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Diem Khac Xuan Do
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Dwivedi, Abhishek
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Grohmann, Bianca
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Gundlach, Hugh
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Guo, Rui
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Guèvremont, Amélie
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Huang, Chaohua
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Johnson, Lester W.
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Kulczynski, Alicia
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McDonald, Robert E.
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Neville, Benjamin
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Ngo, Liem Viet
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Starr, Richard G., Jr.
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Tran Ha Minh Quan
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The journal of brand management : an international journal
Psychology & marketing
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Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Investigating consumer-brand relational authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 342-363
Persistent link: https://www.econbiz.de/10010362914
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