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isPartOf:"The journal of brand management : an international journal"
~person:"Dens, Nathalie"
~person:"Sung, Yongjun"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
6
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6
Brand management
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Product Placement
2
Product placement
2
Advertising
1
Advertising effects
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Associative Network theory
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Attitude towards charitable organizations
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Dens, Nathalie
Sung, Yongjun
Johnson, Lester W.
5
Baxter, Stacey M.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Fetscherin, Marc
3
Gunasti, Kunter
3
Hennigs, Nadine
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Jassawalla, Avan R.
3
Mirzaei, Abas
3
Phau, Ian
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
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Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Zarantonello, Lia
3
Abratt, Russell
2
Atwal, Glyn
2
Biedenbach, Galina
2
Borges, Adilson
2
Butcher, Luke
2
Casidy, Riza
2
Confente, Ilenia
2
Dwivedi, Abhishek
2
Gil Saura, Irene
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hegner, Sabrina
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Hur, Songyee
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Jin, Byoungho
2
Johnson, Zachary S.
2
Jung, Sojin
2
Kara, Selcan
2
Keller, Kevin Lane
2
Klarmann, Christiane
2
Lin, Zhibin
2
Machado, Joana César
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Moharana, Tapas Ranjan
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The journal of brand management : an international journal
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
3
Marketing letters : a journal of research in marketing
2
Corporate reputation review : an international journal
1
International marketing review
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of food products marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
2
A two-dimensional approach to between-partner fit in co-branding evaluations
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 414-424
Persistent link: https://www.econbiz.de/10009511232
Saved in:
3
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
4
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
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