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isPartOf:"The journal of brand management : an international journal"
~person:"Grohmann, Bianca"
~person:"Webster, Cynthia M."
~subject:"Markenimage"
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Markenimage
Brand image
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Brand management
4
Consumer behaviour
4
Konsumentenverhalten
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Markenführung
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Brand
3
Markenartikel
3
Credibility
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Glaubwürdigkeit
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Advertising effects
1
Beziehungsmarketing
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Brand attachment
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Brand authenticity
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Brand purpose
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Confidence
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Hypocrisy
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NPO brand personality
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Non-profit branding
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Nonprofit-Marketing
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Nonprofit-Organisation
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Relationship marketing
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Scandals
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Social branding
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Vertrauen
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Werbewirkung
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attitudes
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brand attachment
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commitment
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purchase intentions
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Grohmann, Bianca
Webster, Cynthia M.
Johnson, Lester W.
5
Phau, Ian
4
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Kulczynski, Alicia
3
Mirzaei, Abas
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Abratt, Russell
2
Bartels, Jos
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Baxter, Stacey M.
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Biedenbach, Galina
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Casidy, Riza
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Confente, Ilenia
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Dwivedi, Abhishek
2
Felix, Reto
2
Fetscherin, Marc
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Gil Saura, Irene
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Grappi, Silvia
2
Gray, David
2
Guèvremont, Amélie
2
Hegner, Sabrina
2
Heine, Klaus
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Ilicic, Jasmina
2
Johnson, Zachary S.
2
Kara, Selcan
2
Lin, Zhibin
2
Machado, Joana César
2
Moharana, Tapas Ranjan
2
Ross, William T.
2
Schmidt, Holger J.
2
Shimul, Anwar Sadat
2
Sierra, Jeremy J.
2
Taute, Harry A.
2
Velasco, Carlos
2
Šerić, Maja
2
Adegbite, Emmanuel
1
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The journal of brand management : an international journal
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JOBE
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
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Psychology & marketing
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Qualitative market research : an international journal
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The journal of asset management
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ECONIS (ZBW)
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Exploring brand purpose dimensions for non-profit organizations
Mirzaei, Abas
;
Webster, Cynthia M.
;
Siuki, Helen
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10012487239
Saved in:
2
Does brand authenticity alleviate the effect of brand scandals?
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011885018
Saved in:
3
Investigating consumer-brand relational authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 342-363
Persistent link: https://www.econbiz.de/10010362914
Saved in:
4
The impact of brand personality on consumer responses to persuasion attempts
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 518-530
Persistent link: https://www.econbiz.de/10009766383
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