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isPartOf:"The journal of brand management : an international journal"
~person:"Jung, Sojin"
~person:"Wiedmann, Klaus-Peter"
~subject:"Brand management"
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Brand management
Consumer behaviour
6
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6
Brand
5
Markenartikel
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Markenführung
5
Luxury goods
3
Luxusgüter
3
Beziehungsmarketing
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Jung, Sojin
Wiedmann, Klaus-Peter
Johnson, Lester W.
5
Baxter, Stacey M.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Fetscherin, Marc
3
Gunasti, Kunter
3
Hennigs, Nadine
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Jassawalla, Avan R.
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Mirzaei, Abas
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Ross, William T.
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Confente, Ilenia
2
Dens, Nathalie
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Dwivedi, Abhishek
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Gil Saura, Irene
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Grappi, Silvia
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Gray, David
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Grohmann, Bianca
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Guèvremont, Amélie
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2
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Lin, Zhibin
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The journal of brand management : an international journal
Schriftenreihe Marketing, Management
4
Journal of business research : JBR
3
The journal of product & brand management
2
Ganzheitliches Marketing und Management
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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1
Slow fashion branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
2
Does effective cost transparency increase price fairness? : an analysis of apparel brand strategies
Jung, Sojin
;
Cho, Hyeon Jeong
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012297812
Saved in:
3
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
4
Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
5
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
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