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isPartOf:"The journal of brand management : an international journal"
~person:"Jung, Sojin"
~subject:"Brand management"
~subject:"Markenführung"
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Brand management
Markenführung
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Apparel brand strategy
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Bekleidung
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Beziehungsmarketing
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Brand image
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Clothing
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Cost transparency
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Customer value
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Gerechtigkeit
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Jung, Sojin
Johnson, Lester W.
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Ilicic, Jasmina
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Kulczynski, Alicia
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Guèvremont, Amélie
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Hur, Songyee
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Kara, Selcan
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Keller, Kevin Lane
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Klarmann, Christiane
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Lin, Zhibin
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The journal of brand management : an international journal
Journal of business research : JBR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of product & brand management
1
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Slow fashion branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
2
Does effective cost transparency increase price fairness? : an analysis of apparel brand strategies
Jung, Sojin
;
Cho, Hyeon Jeong
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012297812
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