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isPartOf:"The journal of brand management : an international journal"
~person:"Pelsmacker, Patrick de"
~subject:"Product placement"
~type_genre:"Article in journal"
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The journal of brand management : an international journal
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How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
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