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isPartOf:"The journal of brand management : an international journal"
~person:"Pelsmacker, Patrick de"
~subject:"Produktentwicklung"
~type_genre:"Article in journal"
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Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
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