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isPartOf:"The journal of brand management : an international journal"
~person:"Phau, Ian"
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Brand image
4
Consumer behaviour
4
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Phau, Ian
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The journal of brand management : an international journal
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of business research : JBR
5
Journal of international consumer marketing
4
Australasian marketing journal
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Journal of retailing and consumer services
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Country of origin effect : looking back and moving forward
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Direct marketing : an international journal
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European journal of marketing : EJM
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Strategic change
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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Young consumers : insight and ideas for responsible marketers
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Asia-Pacific journal of business administration
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Brand management ; Vol. 4
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International journal of consumer studies
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International journal of wine business research : IJWBR
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Journal of business ethics : JOBE
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Journal of global marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality and tourism insights
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing management : MM
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Journal of strategic marketing
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Journal of targeting, measurement and analysis for marketing
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Journal of vacation marketing
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Journal of vacation marketing : an international journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
3
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
4
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
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