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isPartOf:"The journal of brand management : an international journal"
~person:"Sung, Yongjun"
~person:"Wiedmann, Klaus-Peter"
~subject:"Product Placement"
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The journal of brand management : an international journal
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Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
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