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isPartOf:"The journal of brand management : an international journal"
~subject:"Brand management"
~subject:"Kundenzufriedenheit"
~subject:"Relationship marketing"
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Brand management
Kundenzufriedenheit
Relationship marketing
Consumer behaviour
347
Konsumentenverhalten
347
Markenführung
265
Brand image
211
Markenimage
211
Brand
185
Markenartikel
183
Beziehungsmarketing
77
Luxury goods
48
Luxusgüter
48
Social Web
36
Social web
36
Emotion
33
Internet marketing
27
Online-Marketing
27
Advertising effects
25
Werbewirkung
25
Brand loyalty
24
Marketing management
22
Marketingmanagement
22
Corporate Social Responsibility
20
Corporate social responsibility
20
Personality psychology
20
Persönlichkeitspsychologie
20
Brand extension
19
Markentransfer
19
Markentreue
19
China
17
Customer satisfaction
15
Measurement
15
Messung
14
Corporate reputation
12
Firmenimage
12
Product counterfeiting
12
Produktpiraterie
12
Viral marketing
12
Virales Marketing
12
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275
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275
Collection of articles of several authors
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Fetscherin, Marc
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Mirzaei, Abas
3
Phau, Ian
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Zarantonello, Lia
3
Šerić, Maja
3
Abratt, Russell
2
Atwal, Glyn
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Butcher, Luke
2
Casidy, Riza
2
Confente, Ilenia
2
Dens, Nathalie
2
Dwivedi, Abhishek
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hegner, Sabrina
2
Hur, Songyee
2
Jin, Byoungho
2
Johnson, Zachary S.
2
Jung, Sojin
2
Kara, Selcan
2
Keller, Kevin Lane
2
Klarmann, Christiane
2
Lin, Zhibin
2
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of retailing and consumer services
717
Journal of business research : JBR
666
The journal of product & brand management
297
International journal of hospitality management
289
The journal of services marketing
163
Psychology & marketing
162
Asia Pacific journal of marketing and logistics
148
European journal of marketing : EJM
131
Journal of hospitality marketing & management
129
Journal of travel and tourism marketing
126
Cogent business & management
125
International journal of contemporary hospitality management
125
Journal of the Academy of Marketing Science
121
Marketing intelligence & planning
102
Journal of strategic marketing
101
The service industries journal
97
Journal of retailing
96
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
SpringerLink / Bücher
95
Journal of marketing
90
Journal of marketing communications
89
Tourism management : research, policies, practice
88
International journal of retail & distribution management
87
International journal of consumer studies
81
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
80
The international review of retail, distribution and consumer research
80
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
79
Marketing letters : a journal of research in marketing
79
Services marketing quarterly
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
74
Journal of international consumer marketing
74
International journal of internet marketing and advertising : IJIMA
73
Journal of marketing management : MM
73
Industrial marketing management : the international journal for industrial and high-tech firms
71
Journal of service management
70
International journal of electronic marketing and retailing : IJEMR
69
Journal of promotion management : innovations in planning and applied research
69
International journal of retail and distribution management
68
The journal of consumer marketing
66
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ECONIS (ZBW)
275
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
4
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
5
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
6
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
7
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
8
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
9
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
10
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
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