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isPartOf:"The journal of brand management : an international journal"
~subject:"Kundenzufriedenheit"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
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Kundenzufriedenheit
Online-Marketing
Relationship marketing
Consumer behaviour
347
Konsumentenverhalten
347
Brand management
265
Markenführung
265
Brand image
211
Markenimage
211
Brand
185
Markenartikel
183
Beziehungsmarketing
77
Luxury goods
48
Luxusgüter
48
Social Web
36
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27
Advertising effects
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Werbewirkung
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Marketingmanagement
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Corporate Social Responsibility
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Corporate social responsibility
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Personality psychology
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Persönlichkeitspsychologie
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Markentransfer
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Messung
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Corporate reputation
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Product counterfeiting
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Fetscherin, Marc
3
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2
Jassawalla, Avan R.
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The journal of brand management : an international journal
Journal of retailing and consumer services
661
Journal of business research : JBR
518
International journal of hospitality management
300
The journal of services marketing
159
International journal of internet marketing and advertising : IJIMA
136
Cogent business & management
135
International journal of contemporary hospitality management
133
Journal of hospitality marketing & management
133
Journal of travel and tourism marketing
128
The journal of product & brand management
126
Psychology & marketing
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
111
Asia Pacific journal of marketing and logistics
104
Tourism management : research, policies, practice
96
Journal of the Academy of Marketing Science
94
Journal of marketing communications
92
The service industries journal
90
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
88
International journal of electronic marketing and retailing : IJEMR
86
Journal of retailing
86
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
84
Journal of internet commerce
84
European journal of marketing : EJM
83
Journal of marketing
80
Journal of strategic marketing
79
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
78
Journal of promotion management : innovations in planning and applied research
77
Services marketing quarterly
75
Marketing intelligence & planning
73
International journal of advertising : the review of marketing communications
70
International journal of retail & distribution management
68
Journal of service management
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
The international review of retail, distribution and consumer research
68
SpringerLink / Bücher
66
International journal of consumer studies
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of retail and distribution management
63
Journal of service research : JSR
63
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ECONIS (ZBW)
97
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
4
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
5
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
6
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
7
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
8
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
9
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
10
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
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