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isPartOf:"The journal of brand management : an international journal"
~subject:"Measurement"
~subject:"Produktpiraterie"
~subject:"Werbewirkung"
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Measurement
Produktpiraterie
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Consumer behaviour
347
Konsumentenverhalten
347
Brand management
265
Markenführung
265
Brand image
211
Markenimage
211
Brand
185
Markenartikel
183
Beziehungsmarketing
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Relationship marketing
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Baxter, Stacey M.
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The journal of brand management : an international journal
Journal of business research : JBR
177
Journal of marketing communications
133
International journal of advertising : the review of marketing communications
127
Journal of retailing and consumer services
95
International journal of advertising : the quarterly review of marketing communications
89
Psychology & marketing
73
Journal of promotion management : innovations in planning and applied research
67
Journal of promotion management : JPM
60
International journal of internet marketing and advertising : IJIMA
54
Journal of advertising research
52
Marketing letters : a journal of research in marketing
49
Journal of marketing research : JMR
47
The journal of product & brand management
47
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
European journal of marketing : EJM
38
Asia Pacific journal of marketing and logistics
36
The journal of consumer marketing
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of international consumer marketing
31
International journal of hospitality management
30
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Marketing : ZFP ; journal of research and management
29
Marketing intelligence & planning
29
Journal of consumer behaviour : an international research review
28
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
International journal of consumer studies
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
European journal of marketing
23
Journal of business ethics : JOBE
23
Journal of current issues and research in advertising
22
Journal of global marketing
22
Journal of marketing
22
Young consumers : insight and ideas for responsible marketers
22
SpringerLink / Bücher
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Tourism management : research, policies, practice
18
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ECONIS (ZBW)
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1
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
2
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
3
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
4
Understanding worldview beliefs to allay skepticism toward CSR advertising
Magee, Robert G.
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 538-555
Persistent link: https://www.econbiz.de/10013463721
Saved in:
5
The anthropomorphic brand logo and its effect on perceived functional performance
Daryanto, Ahmad
;
Alexander, Nicholas
;
Kartika, Gilang
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 287-300
Persistent link: https://www.econbiz.de/10013270424
Saved in:
6
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
7
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
8
Human-like versus me-like brands in corporate social responsibility : the effectiveness of brand anthropomorphism on social perceptions and buying pleasure of brands
Jeong, Hyun Ju
;
Kim, Jihye
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012433569
Saved in:
9
Measuring brand personality using emoji : findings from Mokken scaling
Moussa, Salim
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012487206
Saved in:
10
Brand logo and brand gender : examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
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