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Australasian marketing journal
SpringerLink / Bücher
138
Journal of business research : JBR
106
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
Springer eBook Collection
48
Journal of macromarketing
45
Management science : journal of the Institute for Operations Research and the Management Sciences
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AMS review : official publication of the Academy of Marketing Science
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Edward Elgar E-Book Archive
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of business-to-business marketing
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Journal of Islamic marketing
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Journal of historical research in marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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European journal of marketing : EJM
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Journal of marketing
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Foundations and trends in marketing : FTMKT
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Journal of advertising research
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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EBSCOhost eBook Collection
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Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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The marketing review
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International journal of wine business research : IJWBR
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International marketing review
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Journal of Islamic marketing : JIMA
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Journal of research in marketing and entrepreneurship
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The Routledge companion to marketing and feminism
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Asia Pacific journal of marketing and logistics
11
Critical perspectives on diversity, equity, and inclusion in marketing
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1
Customer orientation : its surprising origins, tumultuous development and place in the future of marketing thought and practice
Duffy, Sarah
;
Bruce, Kyle
;
Moroko, Lara
;
Groeger, Lars
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 181-188
Persistent link: https://www.econbiz.de/10012429450
Saved in:
2
Consumers' perceptions on complexity and prospects of ethical luxury : qualitative insights from Taiwan
Karatzas, Stelios
;
Kapoulas, Alexandros
;
Priporas, …
- In:
Australasian marketing journal
27
(
2019
)
4
,
pp. 224-232
Persistent link: https://www.econbiz.de/10012153379
Saved in:
3
Reconceptualising the scholarship of marketing education-SoME futurescapes
Snuggs, Elizabeth
;
Jevons, Colin
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 180-186
Persistent link: https://www.econbiz.de/10011901590
Saved in:
4
Zebra crossings
Shaw, Michael
;
Nowicki, Andrew
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 310-314
Persistent link: https://www.econbiz.de/10011965412
Saved in:
5
Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
De Villiers, Rouxelle
;
Tipgomut, Pornchanoke
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 317-337
Persistent link: https://www.econbiz.de/10011965433
Saved in:
6
How small sample size and replication can increase accuracy in experiments : lessons that marketing may learn from agricultural scientific method
Hamlin, Robert
- In:
Australasian marketing journal
25
(
2017
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10011729918
Saved in:
7
New versus frequent donors : exploring the behaviour of the most desirable donors
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 198-204
Persistent link: https://www.econbiz.de/10011596771
Saved in:
8
Introduction on the commentaries on Roger A. Layton's "There could be more to marketing than you might have thought!" (Layton, 2016)
Haase, Michaela
;
Kleinaltenkamp, Michael
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 238-240
Persistent link: https://www.econbiz.de/10011596795
Saved in:
9
Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
Saved in:
10
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
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